“Emerging Pakistan” initiative introduced by Ministry of Commerce in Leaders Summit

Secretary Commerce Mohammad Younus Dagha addressed the “Leaders in Islamabad Business Summit” in Islamabad on 15 March 2018. The Leaders in Islamabad Business Summit is providing a dynamic mix of individuals; a gathering of vibrant strategists, business thinkers, policy makers, innovators, ministers and parliamentarians. The summit allows leading business figures from around the world to present their ideas and effective business strategies in a discussion to address leadership and business concerns crucial to today’s world decision makers.

Secretary Commerce introduced the audience with the concept and implementation of “Emerging Pakistan” initiative of Ministry of Commerce. He elaborated that the Hon’ble Prime Minister of Pakistan unveiled “Emerging Pakistan” initiative on 9th November 2017 during Expo Pakistan in presence of over 700 foreign delegates from 85 courtiers at Karachi. He highlighted the cost and dividends that are attached with the image of a country. He informed the participants that one critical cost of doing business is the “brand image” of a country i.e the perception about a country. He stated that we do not want to be misrecognised by others so we need to share our recognition through a vibrant outreach initiative of “Emerging Pakistan”. Some countries that are far below than Pakistan in Ease of Doing Business rankings are attracting more investment inflows than us. A country’s less favourable image puts additional cost on the businesses operating from a country, making it less competitive in comparison to the businesses in other countries. Hence the Ministry of Commerce initiated the campaign of nation’s image building with brand of “Emerging Pakistan.”

​Secretary Commerce shared some of the expressions and sound bites of renowned national and international individuals who recognized the value and impact of this initiative. He shared some of the stories around the globe where companies are carrying the slogan of “Emerging Pakistan” on their own. The Secretary highlighted that Ministry of Commerce is now marketing Pakistan’s positive image apart from marketing goods and services at expos and exhibitions. The initiative is mainly sharing stories about art, culture, tourism outstanding individuals and vibrant ideas. The Secretary Commerce encouraged the national and international audience to be partners in this campaign and share the exciting stories about Pakistan with the World.